Case Study: Ari Meisel - Less Doing

How Ari Meisel Scaled Coaching Without Scheduling a Single Call

Using asynchronous voice to scale coaching, deepen relationships, and eliminate the calendar chaos.

Ari Meisel, Productivity Expert

Background

Ari Meisel is an entrepreneur, author, and productivity expert best known for Less Doing, a framework for optimizing, automating, and outsourcing everything. After years of coaching founders and operators on how to work smarter, Ari rethought his own coaching model from the ground up.

What emerged wasn’t just more efficient—it was transformative and more human.

Learn more about Ari: arimeisel.com, Less Doing

Challenge

Traditional coaching didn’t scale—and didn’t fit how Ari wanted to work:

• Scheduling friction: Booking, rescheduling, and managing coaching calls drained time and energy—for both Ari and his clients.

• Delayed Feedback: Weekly calls meant urgent problems went unresolved for days.

• Surface-level conversations: Real-time sessions often stayed shallow—limited by time constraints, distractions, or social pressure.

• Sales overhead: Even discovery calls for new clients meant no-shows, overlong pitches, and wasted time.

“I built my initial coaching model around times convenient for me—but scheduling calls just didn’t scale.”

Solution: The Asynchronous Voice Coaching Model 

Ari rebuilt his coaching system around asynchronous voice conversations. 

• Micro-coaching on demand: Clients send short voice notes throughout the day with real-time problems. Ari replies with precision and speed—acting as a “coach in their pocket.”

• Human sales, no pitch deck: Ari does all his sales via voice. If prospects won’t engage that way, they’re not a fit.

• Zero calendar footprint: Coaching is constant and intense—but not scheduled. Every message happens when it’s most useful, not when the calendar says it’s time.

• Global reach: Ari now coaches clients in Australia and Japan—people he simply couldn’t serve without async voice.

• Faster trust: In live sessions, subtle reactions—shifting, note-taking—can shift how a client opens up. In asynchronous voice, clients speak into the void with no immediate feedback. That vacuum turns out to be powerful—sometimes 12+ minutes of stream-of-consciousness insight that wouldn’t happen on a live call.

• Deeper conversations, earlier: What used to take six months of relationship-building now happens in three weeks.

“There’s no real-life scenario where someone talks for 12 minutes straight. But in async voice, they do—and that’s where the breakthroughs happen.”

Results

🧠 Transformed coaching into a daily habit: Clients message 3–4 times a day with focused, solvable problems.

🎯 More impact, less time: Coaching became sharper, more responsive, and more effective—without live meetings.

🎙️ Sales process became self-selecting: Prospects hear directly from Ari, in his voice, on their time.

⏱️ Zero calls scheduled, yet deeper relationships: Ari’s calendar is wide open—but client communication is constant and profound.

🔄 Built a feedback loop for growth: Async messages now function like shared journals—rich with reflection and growth.

🌏 Coaching without borders: Ari now works with clients across multiple continents—something impossible with scheduled calls.

"This isn’t just about time management. It’s about making relationships possible that otherwise wouldn’t exist.”

Ari's On Async: “I originally built this coaching model around convenience. What I didn’t expect was that it would actually outperform every other coaching format I’ve ever tried. What started as a convenience turned into a mission. Async coaching gave me back purpose, and my clients feel it too."

Want to be like Ari?

🚫 Tired of scheduling? Want to coach at a higher level—without more Zoom calls?

Carbon Voice helps you scale coaching, deepen client connection, and grow without live calls.

👉 Try Carbon Voice and build a coaching practice that works for you.

🎙️ Want to talk to Ari directly? 

🎧 Follow Ari's Less Doing Labs Conversation here, where he shares ideas about productivity every week.

Send him a Carbon Voice at https://cv.chat/lessdoing

(He listens to all messages and responds to many.)r, more human way to lead.