How Ghostwriters Can Scale Their Craft and Deepen Client Relationships with Asynchronous Voice

Travis Bogard
May 12
2 min read

Updated: May 28

The Landscape is Changing—Are You?

AI has transformed content creation. Clients are experimenting with tools like ChatGPT and wondering if they even need a ghostwriter anymore. But here's the truth: while AI can generate words, it can’t replicate the nuanced thinking, structured storytelling, and personal touch that a skilled ghostwriter brings.

So, how do you prove your value and work more efficiently in this changing landscape? You rethink your process—and make it easier than ever for clients to share their raw ideas with you.

Enter Asynchronous Voice Collaboration

With Carbon Voice, you can scale your ghostwriting practice without adding more meetings or time-consuming back-and-forth. You become more available to clients without being always on.

How It Works

1. Onboarding and Capturing the Client’s Voice

Kick off new projects by having clients respond to your onboarding questions about their background, their goals, key stories, and brand tone.
This replaces the initial long form interview. Share a few questions at a time, to keep list manageable, but also allow you to take advantage of asynchronous timing.
Ask follow-up questions as you normally would to the responses.
This provides you with the initial content, but also builds a living “voice library” of your client’s raw thinking—perfect for reference when crafting content.

Tip: Encourage client to do separate messages for each answer to allow you to reply and ask follow-up questions in threads.

2. Ongoing Idea Capture Without Scheduling

Encourage clients to send a quick voice note whenever they have a new idea, story, or take on a trending topic-Day or night, whenever the inspiration strikes.
No more waiting for the next scheduled call—ideas come to you fresh and in the client’s authentic voice.
As you receive updates, you can follow up with clarifying questions—all without a single meeting.

The Benefits for the Ghost Writer

Scale to support more clients without calendar overload.
Capture authentic, unfiltered client thinking that leads to better content.
Spend less time scheduling and more time writing.
Easy to get the transcript or AI-cleaned up transcript for a first-draft.

The Benefits for Your Clients

Feel like they have a dedicated writing partner available 24x7—without the hassle of scheduling meetings.
Get faster turnaround on content ideas.
Stay top of mind and actively shape their content strategy without extra effort.